Many promise the dream and often deliver the nightmare. There can only be one top Google result, and only ten first page Google results. How can you ensure that your business is one of the selected few?
Google rankings are generated through a complex and clever algorithm. Essentially, Google looks at a wide range of criteria regarding your website, gives you a mark for each of those criteria, and then calculates an average that will define your website value in relation to a user search.
It is as if your website is constantly sitting an exam and being re-evaluated.
At Big Apple Media Developers our web design New York team’s first step is to evaluate your website for each of those criteria in comparison to the competitors websites you wish to beat in Google’s rankings using our sophisticated SEO process.
This gives us a good idea of where you are stronger and weaker than your competitors, and allows our website design New York team to implement a plan of action to bridge the gaps where you are under-performing.
Once we know where we are, and the distance there is left to cover to reach your goal, we will present you with our SEO process plan, budget required to achieve your goals, and estimated time schedules.
We will work on a number of aspects to improve your website depending on the appropriate plan of action. However, the below elements will typically be a crucial part of the SEO process.
During the SEO process our website design New York team carefully source links in which to place your site, increasing the chances of high industry or location-specific rankings. In addition, we submit links to a variety of sites that already link to your competitors, including:
Where appropriate, we also integrate your site with the Social Media world, distribute and publish articles and news releases, and create inbound linking opportunities on video sharing sites.
Search engines have strict rules to prevent the abuse of SEO. During the SEO process we obey to Google terms and conditions and work within the “white-hat”, recommended best practices for search engines.