Search Engine Marketing FAQ

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The most commonly asked questions about search engine marketing (SEM) and search engine optimization (SEO). Do let us know if your questions aren’t answered below.

Search engine marketing FAQ

What is SEO?

SEO stands for Search Engine Optimization, and its aim is to make your website visible to the right people, and generate more business.  Effective search engine marketing ensures that your website appears as high as possible (even first) in search engine results for your relevant search terms.  It is the most cost effective way to get relevant traffic to your site.

How much does it cost?

This depends on the competitiveness of what you want to achieve. For instance, being on page 1 of a Google search for “accountant in Chelsea” will be much less competitive than if you want to compete for “car insurance”. In addition, the search engine marketing strategies and budgets required will be completely different. This is why the question can only be answered once we have an idea of what we are trying to achieve, so it is best to speak to us first. Please call our website design New York team or email to discuss.

Do you provide ethical SEO in accordance with Google T&C?

Yes, absolutely. We follow the best SEO practice, keep up to date with Google’s requirements, and we never do anything unethical.

Do you work with video and video optimization, such as YouTube and other channels of video promotion?

Yes. Since Google bought YouTube, this is becoming more and more important as a search engine marketing tool and a great way of boosting search engine presence.

I’ve heard that Google changed their algorithm and now people are losing their rankings overnight. Can you overcome this?

This is a good question. The nature of rankings mean that they fluctuate – they are not set in stone – and once in a while, Google will modify their algorithm (the criteria by which they judge a website to be relevant to a given search) and the rankings will change, sometimes for the better, sometimes for the worse.

We do not normally expect huge fluctuations, but nevertheless we have to keep up with what Google is doing. It is much better to have a good search engine marketing consultant that is able to assess and address any changes when they occur. If rankings change, we can re-assess and fight back. Usually, however, we find fluctuations to be minimal.

Do you analyze traffic and issue reports?

Of course.  You can either be provided with full traffic statistics with your hosting package, or our website design New York team can install Google analytics software, which is also capable of effectively tracking all your traffic.  In addition, if your use our search engine marketing reporting services, we will analyze your statistics each month, interpret them, and let you know where there is room for improvement.

Why link building and is it ethical?

Please read more about link building here (link). It is ethical if done if done as part of an effective search engine marketing strategy and according to Google’s terms and conditions: entirely human-run with no software involved, “link farming” or dirty tactics – and we abide to all of these.

Are there any guarantees?

Quite often, people who claim to guarantee these things (watch out for cold callers guaranteeing first place spots on Google) are lying.  They will promise “relevant first page rankings”, but in reality all they do is optimize your site for searches that nobody makes – these are non-competitive searches.

For instance, they may get a London catering company to be ranked number one for “great catering company specializing in weddings in London” – but what is the likelihood of anybody searching for that phrase?  If that was part of a search engine marketing it would possibly be easy to get a number 1 spot for this because no one else is fighting for it.

Anyone can guarantee first page rankings in Google if the ranking is for a search phrase obscure enough.  However, if they are asked to optimize the site for “caterers in London”, or “wedding caterers in London”, they will not get you top rankings as, in essence, they don’t provide the quality search engine marketing service needed to fight for competitive searches.

In some cases, what they do is so against Google’s terms and conditions that your website will enjoy great rankings for a few weeks before being banned permanently from Google. Watch out!

 

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